I never talk about advertising here, because I believe there’s a time and a place for everything. But today we make an exception.
For my day job, in real life, I work for an ad agency as a copywriter. Some weeks ago Marie Claire Magazine approached Karin (my wonderful Art Director) and I, and asked us to do an ad for their Love Your Body Issue, to try sell women on their own bodies.
Now I’ve sold a lot of things in my time, everything from cars to sanitary towels, but I’ve never tried to sell a woman’s body before (mine doesn’t count).
Marie Claire also gave a handful of other ad agencies the same brief, and all the ads are published in their November issue, which should be on shelves around about now.
The issue looks like this
This is the ad Karin and I made:
Click to enlarge, so you can have a look-see
I picked up on some hoopla over the whole thing on Twitter yesterday. It turns out us chicks and our bodies are a touchy subject.
There’s much debate about a magazine with a skinny, perfect model on the cover, preaching about how we should love our own not so skinny or slightly less perfect selves, on the inside.
I do get their point. Hey I’m a bit of a plus sized model myself, or rather, traditionally built, as I like to think of it, and I’d love it if magazines out there were a little more realistic and representative of the real world.
But, that being said, I think it’s great that magazines are starting to get it, and are trying to make a shift, however small. But we have to be realistic, we are talking about fashion magazines, and reversing more than thirty years of ingrained female mindset here, so let’s just take it a step at a time, shall we. Surely this is a great start in the right direction and Marie Claire deserves a little positive encouragement and reinforcement, instead of a public flogging?
The whole process certainly made me think twice about my body, and got me to do a bit of a Thanksgiving-type routine. In that while I don’t believe I’ll ever like my stomach or my arms very much, I’m thankful for my pretty feet and for my legs and I don’t mind my butt so much, and I like my eyes.
So if that’s what I got out of the whole thing, surely that’s a pretty good start, don’t you think? Baby steps.
Non-photoshopped, unposed, un-made up Rome wasn’t built in a day.
Also somewhere deep, deep in the recesses of my imagination, I like to think that maybe the absolutely stunningly beautiful, and incredibly successful cover girl, Candice Swanepoel, wishes she had my wordy brain, or something like that. Hey, it could happen.
If you want to see what all the other agencies did, pick up the November issue of Marie Claire SA, it’s worth checking out if this kind of thing interests you. Also, I’d like to hear your take on the whole thing, ladies, gents, anyone?