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Author, freelance advertising copywriter, book person and columnist.

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feel it, it is here.

Posted on 23/06/201028/11/2013

I love a pay off line.

None more so than FIFA’s pay off line for the world cup. (oh shit, can I say all those words together without being arrested?)

Feel it, it is here.

Genius. I love it.

Even more so I love all the off-shoots.

Like a caller in to Radio Xhosa a few weeks ago who misheard it, and thought the pay off was:

‘Phillip, he is here.’

Bless. I love you guy. You made my week.

and then the hysterical offshoot tweet during the SA vs France game – ‘Phillipe, he was here’. (Apologies i don’t remember who first tweeted this, so I can’t credit you. But you are tres clever.)

And then this, which appeared outside the entrance to The Hussar Grill, a steak house in Camps Bay.


(many many thanks and whiskeys to Kathi who took the snap.)

genius squared.

Next week i’m going to visit The Hussar Grill with a horde of friends.
I plan to ‘Fill up, right there’.

8 thoughts on “feel it, it is here.”

  1. Paige's best friend Edyth says:
    23/06/2010 at 3:41 pm

    This completely cracked me up.

    Reply
  2. sylvie says:
    23/06/2010 at 7:52 pm

    still, i have no words. you light up my life!!!!!ahhahaahahhahah

    Reply
  3. Paige says:
    23/06/2010 at 7:59 pm

    sylvie, i dedicate this post to you. it’s all yours. somehow the funny never gets old on this one.

    Reply
  4. Gina says:
    23/06/2010 at 8:30 pm

    too too good, just brilliant. 🙂

    Reply
  5. liquid pixel says:
    24/06/2010 at 6:24 am

    Genius 🙂

    Reply
  6. Prixie says:
    14/07/2010 at 7:49 am

    FUNNY! BRILLIANT! (Peed in my pants funny!)

    Reply
  7. SonnyVsDan says:
    19/07/2010 at 1:49 pm

    took me a while to get what a “pay off line” was…but i got there eventually.

    Reply
  8. Paige says:
    19/07/2010 at 1:55 pm

    Oh SonnyVsDan, i should have put in ‘catch phrase’ or ‘advertising catch phrase’ – or another term that’s more user-friendly.

    ummm like… ummmm what else could you call it?

    Reply

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