And the wholesale price is usually between 40 to 55% less than the retail price. (The bookshops and distributers and warehouses and publishers need their slice of the pie too.)
Which means, at the end of the day, the poor author, after researching, writing, selling, editing, crafting and launching a book, then spending 6 months publicising the hell out of it (for free), only makes around 12% of the wholesale price of each book sold. Somewhere in the region of R8 – R12 per book.
So if you are sharing that pdf, the only person you’re really hurting is the author. [Edit: as many of my colleagues have pointed out, successful books pay for exciting new debut authors to be published down the line.] SO you punish the authors, when in fact, they’re the people you should be thanking/buying a beer.
Don’t do it please, it’s so not lekker and it’s so not sticking it to the man.
And if you do share it, whatever you do, save yourself, don’t share it with me!