I love being a copywriter. But one part of my job really scares me, and that is the part where a job has been written and approved and shot and finished beautifully, and it’s time to sign it off and send it to print. It’s the copywriter’s last chance to check for errors before it’s…
Tag: copywriter
Salad fail
‘A blend of small mustard, spinach and nut-flavoured leaves to…’ To what, dammit, to what? As millions of people around the country curl up crying in a ball on the kitchen floor, with absolutely no clue as to what the blend of small mustard, spinach and nut flavoured leaves do. I am just so…