What does it take for you to try a new brand of toothpaste, or cheese or mouthwash? It turns out for me it took the Corona Virus. Check out this new column here: https://blog.42courses.com/home/2020/4/6/are-you-brand-loyal-or-just-brand-comfortable
Tag: Behavioural economics
But why is loo paper selling out?
Wrote this column for 42courses.com, as shelves around the world are emptying of tee-pee in a bizarre episode of behavioural economics. And this is why.