Us humans are mutating. We’re becoming so smart that we’re close to outsmarting even ourselves.
I noticed this little installation in my hood the other day, but only made it there with my phoney-camera-www-savvy-thingy-contraption-doodad this evening.
It’s an installation, which is fancy adspeak for a big old 3D piece of brand communication, that literally has all the bells and whistles.
This one is for the Toyota Etios, which if I’m to believe what the advertising tells me, is a spunky little car, that will make you smile.
Your tweet makes the sweet drop out the bowl, which kicks the boot, which kicks the maracas…
Whoa! That’s some pretty good advertising.
Etios was launched by Toyota as an India-specific car, designed for our unbelievably horrendous roads. Their grille is shaped to look like the curve of a smile, and this had been majorly played during the ads here as well.
its being fix, sorry for the gumballfail 🙁
Dear Unknown,
there is no need to apologise, you’ve made a very lovely thing.
I’m desperate to see what the little airline-thumb-pushing toys do at the very end bit.
will go back tonight and give it a bash.
A tweet can do all that? Does your doodah do video Paige? That’d be awesome 😀
Seriously though, advertising HAS to become better, more than just a picture, this is very neat 🙂
peace
Hey – The machine is now working 100%, lets hope it stays that way!
Thanks for the love, it is obviously a delicate thing but as it matures it gets more reliable. Unlike most adults.
Very impressed with how far they have taken “Here to make you smile”, this is brilliant! Even the Etios.coza micro site is packed with smile content. Great post, I’ve linked to it, thanks.
@David, i’ll have to go back with my doodah and get video. I recorded it not working the first time, so that’s no good. will get right on that.
@Thinking, looking forward to giving it a another bash. Amazing work.
@Adam, thanks for linking to me. I’d like to give you a free gumball as a thank you. Simply visit the above installation and follow the instructions to claim your free gumball from me.:) No seriously, thanks for the link love, it’s always appreciated.