Us humans are mutating. We’re becoming so smart that we’re close to outsmarting even ourselves.
I noticed this little installation in my hood the other day, but only made it there with my phoney-camera-www-savvy-thingy-contraption-doodad this evening.
It’s an installation, which is fancy adspeak for a big old 3D piece of brand communication, that literally has all the bells and whistles.
This one is for the Toyota Etios, which if I’m to believe what the advertising tells me, is a spunky little car, that will make you smile.
See they’ve converted this shop window into a sweet dispensing machine of happiness.
You tweet, using the hashtag #ettiossmiles and the secret code on the screen, and a gum ball drops out of the bowl, and then makes it’s way through the house of fun. There are a million little clever details, if you look closely. Even a keyboard. Must have been more fun than sex setting up this little puppy.
Your tweet makes the sweet drop out the bowl, which kicks the boot, which kicks the maracas…
which starts a chain reaction, causing the maracas to bash into a tambourine which sets off some lights flashing and xylophones zinging… etc etc… you get the picture…
…until it drops out through this hole, into your grubby little paw.
Except it didn’t. Sad face.
My gum ball got stuck here, before it had barely even begun it’s exciting journey:
It kind of made me feel like a kid outside a candy store.
But still, worky or no worky right now, I love the idea, and plan on going back another day for my gumball.