My art director, Karin, pulled out a bag of wine gums at work yesterday. Been a while since I’ve seen or eaten one of those. But they got me thinking, how weird is it to call a kiddie’s sweet ‘Wine Gums’! Who’s genius brainwave was that?That’s like calling carrots ‘cigarette sticksTM‘. Or calling Nik Naks…
A freelance advertising copywriter, author and columnist.
